Buyer intelligence,
sourced down to the signal.
Turn calls, reviews, and research into a structured view of buyer pain, decision criteria, and triggers. Every claim links back to the call or doc it came from.
No credit card required
You think you know your buyer.
Your personas are based on 6 interviews from 2 years ago. Your messaging targets "decision makers" because you're not sure who actually holds the budget. Your sales team learns the real pain points-but that intel never makes it back to marketing.
Data-driven personas.
Not guesswork.
Pain Point Analysis
Identifies real pain points from sales calls, reviews, and support tickets-not assumed ones.
Call Intelligence
Listens to Gong/Chorus calls to surface objections, concerns, and decision criteria at scale.
Trend Detection
Spots emerging buyer needs before they become obvious-so you can build for tomorrow's market.
"What do enterprise buyers care about?"
I analyzed 127 enterprise sales calls from the last quarter. Here are the top decision criteria:
Mentioned in 89% of calls. SOC2 is table stakes.
Mentioned in 72% of calls. Salesforce is critical.
58% ask about implementation timeline.
Emerging trend: "AI governance" mentioned 3x more this quarter vs. last. Consider adding to messaging.