Gorgias vs Zendesk vs Freshdesk vs Re:amaze - Comparison

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We used Oden to analyze Gorgias, Zendesk, Freshdesk, and Re:amaze using publicly available data from vendor sites, pricing pages, G2 reviews, third‑party comparisons, and Reddit threads. If you’re selling online, you’re probably wrestling with slow responses, fragmented channels, and tools that weren’t really built for ecommerce. This guide cuts through marketing claims and focuses on ratings, real-world costs, features, and tradeoffs so you can choose a support platform with confidence.

Which ecommerce support platform has the best rating?

For a consistent benchmark, we’ll use G2’s overall product ratings and review counts as of late 2025.

Platform/ToolRating (G2)# Reviews (G2)Notes
Gorgias4.6 / 5 Source: G2 – Gorgias.(g2.com)537 reviews Source: G2 – Gorgias.(g2.com)Strong ecommerce focus; reviewers frequently praise integrations and ease of use.
Zendesk4.3 / 5 Source: G2 – Zendesk for Customer Service.(g2.com)6,645 reviews Source: G2 – Zendesk for Customer Service.(g2.com)Slightly lower score but by far the largest sample size; mature, widely used enterprise tool.
Freshdesk4.4 / 5 Source: G2 – Freshdesk.(g2.com)3,596 reviews Source: G2 – Freshdesk.(g2.com)Good balance of rating and volume; often highlighted for usability and value.
Re:amaze4.6 / 5 Source: G2 – Re:amaze.(g2.com)139 reviews Source: G2 – Re:amaze.(g2.com)High score but smaller sample; niche ecommerce audience, many on Shopify.

Takeaways

  • Gorgias and Re:amaze are tied at 4.6, but Gorgias has nearly 4x as many reviews, so its score is statistically more stable. Source: G2 – Gorgias, G2 – Re:amaze.(g2.com)
  • Zendesk’s 4.3 rating across 6,600+ reviews indicates a very capable but polarizing platform: powerful for complex orgs, occasionally frustrating for smaller teams. Source: G2 – Zendesk for Customer Service.(g2.com)
  • Freshdesk’s 4.4 rating with ~3,600 reviews positions it as a solid middle ground in both satisfaction and adoption. Source: G2 – Freshdesk.(g2.com)
  • Differences of 0.2–0.3 in average rating are modest; context (ecommerce fit, scale, and budget) usually matters more than the raw score. This is especially true when comparing huge datasets like Zendesk’s to smaller ones like Re:amaze’s. Source: G2 – Zendesk for Customer Service, G2 – Re:amaze.(g2.com)

How much do ecommerce support platforms really cost?

All four tools have add-ons and regional variations, so treat these as directional, not quoted prices.

Platform/ToolFree/Trial tierMain billing unitsExample entry point (USD)
Gorgias7‑day+ free trial, no permanent free plan. Source: Gorgias pricing.(gorgias.com)Primarily billable tickets/month; unlimited users. AI Agent priced per resolved conversation. Source: Gorgias pricing.(gorgias.com)Starter from $10/mo for 50 tickets; Basic from $50/mo for 300 tickets (monthly billing). Source: Gorgias pricing, G2 – Gorgias.(gorgias.com)
ZendeskFree trial of Zendesk Suite Professional. Source: Zendesk pricing page.(zendesk.com)Per agent (seat‑based) for Support and Suite plans; multiple AI add‑ons sold per agent/month or per resolution. Source: Zendesk pricing page, Helpshift – Zendesk vs Freshdesk.(zendesk.com)Public comparisons put Support Team around $19/agent/mo and Suite Team around $55/agent/mo annually, with higher tiers up to ~$169/agent/mo. Source: BoldDesk – Zendesk pricing, Kustomer – Zendesk cost, TechRadar – Best help desk software.(bolddesk.com)
FreshdeskFree program at $0 for up to 2 agents, plus 14‑day trial on paid tiers. Source: Freshdesk pricing, Freshdesk free program.(freshworks.com)Per agent; some AI features billed per AI session pack. Source: Freshdesk pricing.(freshworks.com)Growth $15/agent/mo, Pro $49/agent/mo, Enterprise $79/agent/mo billed annually. Source: Freshdesk pricing, G2 – Freshdesk.(freshworks.com)
Re:amaze14‑day free trial on all plans. Source: Re:amaze pricing.(reamaze.com)Mainly per team member/month (Basic, Pro, Plus); separate Starter flat‑fee plan based on conversation volume. Source: Re:amaze pricing.(reamaze.com)Basic $29/user/mo, Pro $49/user/mo, Plus $69/user/mo; Starter $59/mo flat for up to 500 responded conversations. Source: Re:amaze pricing, G2 – Re:amaze.(reamaze.com)

Cost patterns

  • Gorgias optimizes for ticket volume, not seats. If you have many agents but a manageable ticket count (e.g., boutique brands with shared CX+ops teams), Gorgias can be cost‑effective; very high ticket volumes can get pricey due to overage charges per 100 tickets. Source: Gorgias pricing.(gorgias.com)
  • Zendesk is the classic per‑seat enterprise model. Costs scale linearly with agents, plus optional AI and contact center add‑ons that can materially increase ACV; it makes most sense where you need deep workflows, multiple teams, and heavy analytics. Source: Zendesk pricing, Helpshift – Zendesk vs Freshdesk.(zendesk.com)
  • Freshdesk undercuts Zendesk on price and offers a real free tier. For lean ecommerce teams just getting started, the free or Growth plans give you omnichannel ticketing at a fraction of Zendesk’s cost, with paid AI usage billed by session pack. Source: Freshdesk pricing, TechRadar – Best help desk software.(freshworks.com)
  • Re:amaze sits between “startup-friendly” and “midsize.” Seat prices are lower than Zendesk but higher than starter Gorgias tiers; Starter’s flat fee can be attractive for small brands experimenting with automation and live chat. Source: Re:amaze pricing.(reamaze.com)

Pricing changes frequently and can vary by region, usage patterns, bundling, and contract terms. Always double-check current prices with each vendor's calculator or sales team.

What are the key features of each platform?

Gorgias

Core positioning: AI-powered helpdesk built specifically for ecommerce brands on Shopify, BigCommerce, Magento, and similar platforms. Source: Gorgias Helpdesk product page, Gorgias – Shopify merchants.(gorgias.com)

Key Features:

  • Ecommerce-native integrations: Deep connections to Shopify, Shopify Plus, BigCommerce, and Magento let agents view and update orders, process refunds, and manage subscriptions directly from the ticket. Source: Gorgias – Shopify merchants, Gorgias – BigCommerce app, Gorgias – Magento app.(gorgias.com)
  • Omnichannel inbox: Centralizes email, live chat, social (Facebook, Instagram, TikTok media), WhatsApp, SMS and voice (via add‑ons) into one workspace. Source: Gorgias pricing.(gorgias.com)
  • AI Agent capable of taking actions: Gorgias’ AI Agent can resolve common ecommerce cases—order status, refunds, subscription changes, product recommendations—and is billed per resolved conversation. Source: Gorgias pricing, G2 – Gorgias.(gorgias.com)
  • Automation rules, intents, and macros: Rules, flows, and sentiment/intents detection route tickets, fire autoresponses, and suggest macros to agents, designed around typical “Where is my order?” and return flows. Source: Gorgias pricing.(gorgias.com)
  • Ticket-based pricing with unlimited users: Base tiers include a fixed number of helpdesk tickets (e.g., 50, 300, 2,000) and charge overages per 100 tickets, but do not cap agents. Source: Gorgias pricing.(gorgias.com)

Best For:

Zendesk

Core positioning: Enterprise-grade, AI-powered customer service suite for organizations of all sizes and industries. Source: Zendesk homepage, G2 – Zendesk for Customer Service.(zendesk.com)

Key Features:

Best For:

Freshdesk

Core positioning: Cloud helpdesk that streamlines customer conversations across channels with strong automation and accessible pricing. Source: Freshdesk docs – What is Freshdesk?, Freshdesk pricing.(support.freshdesk.com)

Key Features:

Best For:

Re:amaze

Core positioning: Helpdesk, live chat, and chatbot platform purpose-built for ecommerce stores, especially on Shopify and BigCommerce. Source: Re:amaze ecommerce overview, Re:amaze Shopify app.(reamaze.com)

Key Features:

Best For:

What are the strengths and weaknesses of each platform?

Gorgias

Strengths:

Weaknesses:

Zendesk

Strengths:

Weaknesses:

Freshdesk

Strengths:

Weaknesses:

Re:amaze

Strengths:

Weaknesses:

  • Smaller ecosystem and fewer reviews: With ~139 G2 reviews, you get less benchmark data and a smaller community than Zendesk/Freshdesk. Source: G2 – Re:amaze.(g2.com)
  • Some complaints after GoDaddy acquisition: Negative G2 reviews mention weak search, layout issues, and perceptions of declining support responsiveness since GoDaddy took over. Source: G2 – Re:amaze.(g2.com)
  • Not as feature-dense as enterprise suites: Re:amaze doesn’t match Zendesk’s breadth in QA, workforce management, or large-scale analytics—fine for many merchants, but a limitation for very large CX organizations. (Inference based on feature comparisons and reported use cases.) Source: Re:amaze ecommerce overview, G2 – Re:amaze, G2 – Zendesk for Customer Service.(reamaze.com)

How do these platforms position themselves?

Gorgias markets itself as “the #1 AI-powered helpdesk for ecommerce,” emphasizing that 15,000 brands and 40% of the top 1.5K Shopify stores use it, with messaging focused on automating 60% of support and lifting revenue. Source: Gorgias Helpdesk, Gorgias – Shopify merchants.(gorgias.com) It clearly targets DTC brands and ecommerce CX teams rather than generic B2B support.

Zendesk positions itself as a complete AI-powered customer service solution for companies of all sizes, not specifically ecommerce, highlighting recognition in Gartner’s Magic Quadrant and a large base of 100k+ customers. Source: Zendesk homepage, G2 – Zendesk for Customer Service.(zendesk.com) The messaging stresses scalability, AI, and integrations for complex service operations.

Freshdesk describes itself as a modern customer service platform that streamlines support across email, phone, chat, social, and other channels, with an emphasis on ease of use and affordability. Source: Freshdesk docs – What is Freshdesk?, Freshdesk pricing page.(support.freshdesk.com) Its marketing largely targets SMB and mid-market teams needing “AI-boosted ticketing” without enterprise complexity.

Re:amaze explicitly frames itself as “helpdesk and automated customer messaging designed for retail and ecommerce businesses,” focused on unified inbox, live chat, chatbots, and proactive campaigns for Shopify/BigCommerce merchants. Source: Re:amaze ecommerce overview, Re:amaze Chatbots.(reamaze.com) Its positioning is squarely ecommerce-first but more SME-focused than Gorgias’ current AI-heavy messaging.

Which platform should you choose?

Choose Gorgias if:

  1. You’re a Shopify/BigCommerce/Magento brand and want order data in every ticket. You care about agents seeing and editing orders, refunds, and subscriptions without switching tools. Source: Gorgias – Shopify merchants, Gorgias – BigCommerce app, Gorgias – Magento app.(gorgias.com)
  2. Your ticket volume is meaningful (300+/month) but you don’t want to pay per seat. Unlimited users plus ticket-based pricing make sense if you involve ops, warehouse, or marketing in support. Source: Gorgias pricing, Reddit – Zendesk to Gorgias?.(gorgias.com)
  3. You plan to automate a large chunk of “order status / shipping / returns” questions with AI. Gorgias’ AI Agent is built for ecommerce actions (not just drafting replies) and is billed per resolved conversation, which can be cost-effective if automation rates are high. Source: Gorgias pricing, G2 – Gorgias.(gorgias.com)
  4. You value ecommerce-native integrations over a massive generic app store. Your stack is mostly Shopify apps (Klaviyo, Recharge, Loop, Yotpo, etc.), which Gorgias integrates with deeply. Source: Gorgias pricing.(gorgias.com)
  5. You’re okay paying a premium for a specialized ecommerce tool. You’ve validated that revenue impact (higher conversion and LTV) outweighs higher per-ticket cost compared with bare-bones tools. Source: Gorgias Helpdesk, Reddit – Who the heck is paying for Gorgias?.(gorgias.com)

Choose Zendesk if:

  1. You’re running a large, multi-brand, or multi-region operation. You need skills-based routing, SLAs, multi-brand help centers, and enterprise-grade security and analytics. Source: G2 – Zendesk for Customer Service, Forbes – Freshdesk vs Zendesk.(g2.com)
  2. You want first-class AI across support operations. Your roadmap includes AI agents, agent-assist Copilot, QA, and workforce management to handle very high volumes. Source: Zendesk pricing, Helpshift – Zendesk vs Freshdesk.(zendesk.com)
  3. You rely on a complex third-party stack. You need tight integrations with Salesforce, Jira, telephony, and niche tools that are more likely to exist in Zendesk’s marketplace. Source: HelpDesk.com – Freshdesk vs Zendesk.(helpdesk.com)
  4. You have admin resources to manage configuration. You can invest in admins or consultants to design workflows, automations, and reporting and to keep them tuned. Source: G2 – Zendesk for Customer Service, Kayako – Zendesk vs Freshdesk.(g2.com)
  5. Seat-based pricing aligns with your team structure. You’re okay with costs scaling linearly with agents because you need specialized roles (support, QA, ops) in the platform. Source: Zendesk pricing, BoldDesk – Zendesk pricing.(zendesk.com)

Choose Freshdesk if:

  1. You’re a small to mid-size ecommerce team on a budget. You want a mature helpdesk with a real free tier and low-cost seats, and you don’t need the heaviest enterprise features yet. Source: Freshdesk pricing, TechRadar – Best help desk software.(freshworks.com)
  2. Ease of use and quick onboarding are critical. You prefer a cleaner, less intimidating UI than Zendesk to reduce ramp time and training. Source: G2 – Freshdesk, Kayako – Zendesk vs Freshdesk.(g2.com)
  3. You want solid omnichannel plus AI without heavy customization. Freddy AI and omnichannel support are “good enough” without needing deep, custom AI workflows. Source: Helpshift – Zendesk vs Freshdesk, TechRadar – Best help desk software.(helpshift.com)
  4. You’re willing to accept tradeoffs in exchange for price. You know that some advanced analytics, chat features, and cancellation terms may be less polished than top-tier enterprise tools. Source: Freshdesk pricing, Reddit – Experience of Freshdesk.(freshworks.com)
  5. Your ecommerce stack is relatively simple. You use Shopify/Magento and a few common apps, and don’t need the super-deep ecommerce specialization of Gorgias or Re:amaze. Source: Freshdesk integrations on G2.(g2.com)

Choose Re:amaze if:

  1. You run one or more Shopify/BigCommerce/WooCommerce stores and want lean, ecommerce-focused support. You like the idea of managing all stores, channels, and FAQs from a unified dashboard. Source: Re:amaze ecommerce overview.(reamaze.com)
  2. Proactive messaging and chatbots are central to your strategy. You intend to use Cues, chatbots, and push campaigns to drive sales and reduce tickets, not just react to them. Source: Re:amaze Chat, Re:amaze Chatbots.(reamaze.com)
  3. You need multi-store support without heavy enterprise overhead. Shopify merchants running many stores report success using Re:amaze across 16+ shops with complex routing and departmental workflows. Source: Reddit – Thoughts on Re:amaze.(reddit.com)
  4. You want predictable seat pricing or a flat starter plan. Per-user Basic/Pro/Plus pricing and the Starter flat plan make budgeting simpler for smaller teams compared to ticket-based pricing. Source: Re:amaze pricing.(reamaze.com)
  5. You’re okay with a smaller ecosystem and vendor. You prefer a focused ecommerce tool over a massive suite, accepting fewer integrations and less enterprise “bloat.” Source: G2 – Re:amaze.(g2.com)

Company Websites

Pricing Pages

Documentation

G2 Review Pages

Reddit Discussions

Additional Resources