Product Marketing Job Board

Own go-to-market motions for MoEngage's lifecycle marketing suite, turning research, launches, and enablement programs into repeatable growth plays across product, sales, and CX.

• •Build crisp messaging, value props, and proof points for priority product areas
• •Lead end-to-end launch plans, including internal training, in-app comms, and post-launch adoption reviews
• •Run customer interviews, win/loss studies, and competitive research to refine GTM
• •Partner with sales enablement, demand gen, and content to ship collateral, talk tracks, and campaigns

Run GTM for Profitero+'s digital commerce intelligence suite—own positioning, competitive intel, and customer stories that align product, sales, and marketing around revenue impact.

• •Own GTM project plans, asset libraries, and launch execution for an assigned product line
• •Define product messaging and positioning while creating sales collateral, in-product messaging, and customer proofs
• •Coordinate market research, competitive intelligence, and partner marketing to keep teams trained and informed
• •Act as the communication hub across product, commercial, and marketing teams to keep timelines, blockers, and KPIs clear

Drive GTM excellence for Keka's HR automation suite by pairing positioning, launch discipline, and sales enablement to boost adoption across payroll, performance, and onboarding products.

• •Craft differentiated messaging, value props, and proof points for key product areas
• •Own launch orchestration from early storytelling through post-launch adoption metrics
• •Produce enablement kits—talk tracks, demo flows, one-pagers—that sales and CX can plug into live deals
• •Lead customer research, win/loss analysis, and competitive teardowns to influence roadmap and campaigns

Lead GTM and customer engagement for TI's high-voltage power portfolio, spanning AC/DC and DC/DC solutions that serve automotive, datacenter, telecom, and industrial customers.

• •Translate roadmap innovations into positioning, pricing guidance, and design-win strategies for high-voltage products
• •Partner with sales, systems, and applications teams to drive design engagements and capture voice-of-customer insights
• •Plan launches, collateral, and training that highlight efficiency, power density, and EMI advantages across target segments

Lead the go-to-market strategy for Wayground's K-12 learning platform, partnering with product, sales, and creative teams to drive adoption in classrooms worldwide.

• •Run deep market and competitive research to sharpen positioning for educators and district buyers
• •Architect cross-functional launch plans that align goals, timelines, and enablement deliverables
• •Build personas, messaging, and sales collateral that translate product value into compelling narratives
• •Own content programs spanning blogs, webinars, and case studies to fuel demand and adoption

Own go-to-market strategy for the Walmart Connect Ads suite, build positioning, and enable revenue teams with scaled narratives for CPG advertisers.

• •Translate product capabilities into advertiser-ready narratives
• •Partner with sales to sharpen competitive messaging for Walmart Ads
• •Lead launch plans across lifecycle marketing and in-product touchpoints

Lead brand and lifecycle initiatives that deepen customer engagement across Robert Half's portfolio while partnering with product and demand gen teams.

• •Build positioning frameworks and messaging playbooks
• •Uncover customer insights to influence roadmap and GTM
• •Own launch calendars and cross-functional enablement

Lead GTM strategy and adoption planning for TikTok's core monetization products across Global Accounts, connecting product excellence to revenue outcomes by aligning Product, Sales, and PSO.

• •Translate central product strategies into client-specific activation plans that accelerate adoption and revenue impact
• •Lead GTM planning and execution for TikTok's platform and core ad products, including launch readiness and enablement
• •Represent the customer to Product by surfacing insights, adoption barriers, and roadmap priorities from TikTok's largest advertisers
• •Run inbound research, client testing, and performance analyses to validate value propositions and scale best practices globally
• •Define adoption and revenue impact metrics while partnering with cross-functional teams to connect platform usage to business performance

Lead product launch strategy for Cisco, orchestrating cross-functional go-to-market plans that bring new capabilities to market and drive measurable adoption across key customer segments.

• •Own end-to-end launch strategy and execution for new product and feature releases
• •Partner with product, sales, and marketing teams to define positioning, narratives, and launch objectives
• •Develop launch playbooks, enablement assets, and timelines that align stakeholders on goals and milestones
• •Analyze launch performance to refine messaging, channels, and future GTM investments