We used Oden to analyze how Practis.ai, Gong, Chorus.ai, and Mindtickle actually stack up for sales coaching based on vendor sites, G2 ratings, third‑party pricing breakdowns, and public reviews. If you’re trying to ramp reps faster, scale coaching, or justify a new platform to finance, the differences between these tools really matter. This guide focuses on what’s measurable today: real user ratings, likely cost ranges, and how each platform is positioned to help (or not help) frontline managers. Let’s dig into where each platform is strongest, where it falls short, and which one best fits your sales motion.

Which Sales Coaching platform has the best rating?

• G2 ratings as of December 2025 for the Sales Coaching / Conversation Intelligence / Sales Training categories where available. Practis.ai does not yet have a G2 listing, so it isn’t included in that dataset.(g2.com)

Takeaways

• Gong has the highest rating on the largest sample. A 4.8/5 score across more than 6,400 reviews is statistically robust; it indicates consistently strong perceived value and product quality across many org sizes and industries. Source: G2 – Gong
• Mindtickle is close behind with fewer but still substantial reviews. A 4.7/5 rating on ~2,200 reviews suggests high satisfaction, especially for structured enablement and onboarding use cases. Source: G2 – Mindtickle
• Chorus sits slightly lower but still strong. A 4.5/5 rating on nearly 3,000 reviews is solid, but some users call out cost and occasional recording/transcription glitches, which likely pull the average down. Source: G2 – Chorus by ZoomInfo
• Practis.ai is the “up-and-comer” without a major review footprint yet. Instead of G2 data, you’re relying on vendor case studies that show, for example, a 24% average sales performance increase and major gains in new-hire retention and close rates—strong but internally sourced numbers. Source: , Practis case studies
• Differences of 0.1–0.3 points between Gong, Mindtickle, and Chorus are small in practice. Given thousands of reviews for each, all three are “well-liked”; your decision should lean more on fit (feature set, motion, and cost) than raw star rating.

How much do Sales Coaching platforms really cost?

Public pricing is limited. All four platforms primarily use quote-based, annual contracts, so the examples below are estimates from third‑party analyses and marketplaces, not official list prices. Actual quotes vary widely by region, contract length, and modules.

What this means in practice

• All four are “call-us-for-a-quote” platforms. None publish straightforward per‑seat public pricing like a typical SMB SaaS tool; this is standard in mid‑market/enterprise sales tech.
• Gong is usually the most expensive per rep. When you factor in the platform fee (US$5k–50k/year), US$1,360–1,600 per user, and onboarding that can exceed US$7,500–10,000, first‑year TCO for even mid‑sized teams often lands well into the five figures. Source: Avoma – Gong pricing, Oliv/Claap pricing guides
• Chorus tends to be slightly cheaper up‑front but still “enterprise-priced.” A base US$8k/year access fee for just a few users plus additional seats means you’re quickly into five figures as you scale. Source: HubSpot marketplace – Chorus pricing, JustCall – Chorus pricing
• Mindtickle usually sits between “premium SMB” and “enterprise” pricing. Third‑party benchmarks frequently cite US$30–50/user/month plus implementation and optional AI/analytics add‑ons, resulting in substantial annual contracts, especially for larger teams. Source: Outdoo.ai – Mindtickle, JustCall – Mindtickle pricing
• Practis.ai is likely more flexible for seasonal or field-heavy teams. Practis explicitly highlights flexible licensing and the ability to adjust active users with seasonal demand, which can be advantageous if your sales headcount fluctuates. *Source: Practis FAQ

Pricing can change quickly and varies by region, usage, and contract terms. Always double-check current prices with each vendor's calculator or sales team.

What are the key features of each platform?

Practis.ai

Core positioning: AI-powered “batting cage” for sales conversations that helps reps practice talk tracks, role-play with an AI customer, and get instant coaching feedback. Source: Practis – Sales Training Platform

Key Features:

• AI “Customer” (ScrimmageAI) for open‑ended role‑plays that simulate difficult prospects and change behavior based on learner skill level. *Source: Practis – Improvisational Learning
• Scenario-based training app for learners plus a web portal and team‑leader app for assigning content, reviewing submissions, and giving targeted feedback. *Source: Practis FAQ – Platform components
• Auto-generated talk tracks and role‑play scripts via Practis Roleplay AI, which turns your sales scenarios into structured practice content. *Source: Practis FAQ – Roleplay AI
• Built‑in LMS‑style tracking with detailed reporting on individual and team progress, reminders for overdue training, and exportable reports. *Source: Practis FAQ – Tracking & reporting
• Quantified impact from case studies: 20–24%+ increases in sales performance and sharply improved new‑hire retention in specific deployments. Source: Practis case study – Transforming Sales & New Hire Retention

Best For:

• Sales teams that want structured practice and role‑play rather than call recording and deal analytics.
• Organizations with dispersed or field-heavy teams (home services, insurance, HVAC, lawn care) where reps can practice on mobile. *Source: Practis use cases
• Leaders who want fast-deploy training programs and measurable improvements in onboarding and retention without building LMS content from scratch.

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Gong

Core positioning: AI-powered “Revenue Intelligence / Revenue AI Operating System” that captures every customer interaction and surfaces deal and coaching insights for revenue teams. Source: G2 – Gong description, Gong – Conversation Intelligence

Key Features:

• Conversation intelligence that records and transcribes calls, meetings, and emails, then analyzes them for topics, talk ratio, and sentiment. Source: Gong – Conversation Intelligence
• Coaching dashboards, scorecards, and call libraries that help managers review calls by topic and track rep performance over time. Source: G2 – Gong features
• Revenue intelligence with pipeline views, deal health indicators, and forecasting assist based on real conversation data rather than CRM notes. Source: Salesforce – Conversation Intelligence overview
• Deep integrations with 50+ tools, including Salesforce, HubSpot, Zoom, Google Meet, Microsoft Teams, Slack, and more. Source: G2 – Gong integrations
• Strong AI features like automatic call summaries, keyword alerts, and search that let managers find coachable moments quickly across thousands of conversations. Source: G2 – Gong Pros & Cons

Best For:

• Mid‑market and enterprise B2B teams running multi‑stage deals where pipeline visibility and forecasting are critical.
• Sales orgs that want to tie coaching directly to live customer calls and revenue outcomes, not just practice scenarios.
• Teams with a modern GTM stack (Salesforce, Zoom, Teams, Slack) and resources to implement and manage a robust analytics platform.

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Chorus.ai (Chorus by ZoomInfo)

Core positioning: Conversation intelligence module within the ZoomInfo ecosystem that turns meetings into searchable transcripts, insights, and automated follow-ups. Source: G2 – Chorus by ZoomInfo

Key Features:

• Automatic recording and transcription of sales, CS, and internal meetings, with searchable call libraries and topic filters. Source: G2 – Chorus by ZoomInfo
• AI-generated meeting summaries, action plans, and follow‑up emails that can drastically reduce admin time after calls. Source: BusinessWire – Chorus generative AI follow-up emails
• Integration with ZoomInfo data, enabling richer contact and account context inside Chorus and ZoomInfo. Source: ZoomInfo – Chorus integrations announcement
• Coaching features like playlists, call snippets, and team views so managers can highlight best‑practice calls and review specific segments with reps. Source: G2 – Chorus by ZoomInfo
• Integrations with Salesforce, Slack, Zoom, Google Meet, and Microsoft Teams to fit into existing workflows. Source: G2 – Chorus integrations

Best For:

• Teams already using ZoomInfo that want integrated data + conversation intelligence.
• Sales orgs where call summaries and automated follow-up emails can meaningfully reduce manual work for AEs/CSMs.
• Companies that want robust call libraries for onboarding and recurring coaching, but don’t need Gong’s full revenue OS.

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Mindtickle

Core positioning: AI-powered revenue enablement platform that combines training, content, role-plays, and analytics to improve rep skills and revenue outcomes. Source: Mindtickle homepage

Key Features:

• Personalized onboarding and everboarding programs with micro‑learning, assessments, and spaced reinforcement to reduce ramp time. Source: Mindtickle – Sales training page
• AI role‑plays where reps practice pitches and get instant AI and manager feedback before going into live customer conversations. Source: Mindtickle – Sales training features
• End-to-end revenue enablement suite: content management, coaching, conversation analysis, readiness scoring, and performance analytics in one platform. Source: G2 – Mindtickle product description
• Readiness Index and analytics that correlate enablement activities with revenue metrics like deal size, revenue per rep, and time to first deal. Source: Mindtickle homepage – customer stories
• Recognized leadership in sales onboarding/training and revenue enablement by G2 and industry analysts (e.g., Gartner). Source: G2 – Mindtickle, Mindtickle homepage

Best For:

• Large or global sales organizations that need one platform for training, content delivery, coaching, and analytics.
• Enablement teams that want to tie skills and certifications directly to revenue KPIs.
• Companies planning formal, multi‑month enablement programs (not just ad‑hoc coaching or simple role‑plays).

What are the strengths and weaknesses of each platform?

Practis.ai

Strengths:

• Purpose-built for practice, not just analysis. Practis is centered on repeated scenario practice and AI role‑play, which research and the platform’s own FAQ emphasize as critical to long‑term skill retention in stressful sales situations. Source: Practis conversation training page
• Measurable impact in specific deployments. Case studies report outcomes like a 20% sales boost, 24% higher sales performance versus non‑users, and more than doubling one‑week new‑hire retention for a lawn‑care company. Source: Practis case study – Transforming Sales & New Hire Retention
• Strong user testimonials about onboarding and confidence. Customer quotes highlight faster ramp (“three times as many sales as our typical new hire after one week on Practis”) and higher confidence in handling objections thanks to repetition. Source: Practis testimonials
• Fast deployment and flexible licensing. Practis says teams can start training “within a matter of days” using a web-based portal and mobile apps, with flexible licensing to handle seasonal headcount shifts. *Source: Practis FAQ

Weaknesses:

• No large third‑party review footprint yet. Unlike Gong, Chorus, and Mindtickle, Practis doesn’t have a G2 profile with thousands of independent reviews, so buyers must rely on vendor case studies and references. Source: Practis site, [G2 search results]
• Limited native pipeline / conversation intelligence. Practis focuses on simulated practice rather than recording and analyzing real customer calls, so you’ll likely pair it with a separate conversation intelligence platform if you want deal analytics. Source: Practis product description, Gong Conversation Intelligence
• Less obvious fit for very complex enterprise enablement programs. There’s no evidence of Practis covering content management, multi‑region enablement governance, or advanced revenue analytics at the same breadth as Mindtickle. Source: Mindtickle platform overview, Practis product pages

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Gong

Strengths:

• Top-rated with the largest sample size. Gong’s 4.8/5 rating on over 6,400 reviews is among the highest in its category, with “Ease of Use,” “Call Recording,” and “AI Summary” consistently flagged as pros. Source: G2 – Gong
• Deep, battle-tested conversation intelligence and analytics. Users and third‑party reviewers highlight strong transcription accuracy, powerful search, and robust deal-risk insights that help managers spot at‑risk deals earlier. Source: G2 – Gong reviews, Salesforce – Conversation intelligence article
• Wide ecosystem and enterprise credibility. Gong claims 5,000+ customers and is recognized by G2 as a top software product across multiple years, with extensive integrations into the broader GTM stack. Source: G2 – Gong, Gong pricing page
• Strong for coaching at scale. G2 “Pros & Cons” data shows coaching-related features (scorecards, call analytics, AI summaries) frequently mentioned as benefits, and many reviews speak to faster onboarding and better coaching visibility. Source: G2 – Gong Pros & Cons

Weaknesses:

• High and complex total cost of ownership. Multiple independent breakdowns show a combination of platform fees (US$5k–50k/year), per‑user licenses (US$1,360–1,600 annually), and onboarding fees (often US$7.5k+), plus multi‑year contracts by default. Source: Avoma – Gong pricing, Claap Gong pricing guide, Oliv.ai pricing blog
• Limited pricing transparency and flexibility. Buyers often complain about opaque quotes, lack of monthly billing, and pressure toward multi‑year contracts; some G2 and blog comments describe needing heavy negotiation to avoid three‑year terms. Source: Claap – Gong hidden costs, Outdoo.ai comparison
• Occasional reliability or recording issues. G2’s aggregated “Cons” list flags “Call Issues,” “Recording Issues,” and “AI Inaccuracy” as recurring negatives, and individual reviews mention occasional outages and access problems. Source: G2 – Gong Pros & Cons

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Chorus.ai (Chorus by ZoomInfo)

Strengths:

• Well-liked with a large user base. Chorus holds a 4.5/5 rating across nearly 3,000 reviews, with many users praising call recording, transcription, and ease of use for reviewing meetings. Source: G2 – Chorus by ZoomInfo
• Strong AI summarization and follow-up capabilities. Newer features automatically create meeting summaries and draft follow-up emails, with millions of summaries generated since launch—reducing admin effort. Source: BusinessWire – Chorus generative AI follow‑up
• Tight synergy with ZoomInfo data. Integration news and product descriptions emphasize how ZoomInfo’s data layer enriches Chorus contacts and pipelines, improving match rates and load times. Source: ZoomInfo – Chorus integration release
• Good for coaching and onboarding. G2 reviewers frequently highlight how sharing recordings and playlists improves new‑rep ramp and ongoing coaching cadence. Source: G2 – Chorus user reviews

Weaknesses:

• Enterprise-level pricing that adds up fast. External analyses and marketplace listings show a US$8k/year base for a handful of seats, with user reviews noting that total costs can reach into the tens or hundreds of thousands for larger deployments. Source: HubSpot marketplace – Chorus pricing, JustCall – Chorus pricing, G2 – Chorus review citing high cost
• Some technical friction. G2’s “Cons” and individual reviews mention recording delays, occasional glitches, and less‑than‑perfect search UX. Source: G2 – Chorus Pros & Cons
• Mixed trial/implementation experiences. In at least one Reddit thread, users reported a poor trial due to integration issues and limited functionality, comparing it unfavorably to Gong. Source: Reddit – “Wrapping up trial w/Chorus.ai…kinda sucked”

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Mindtickle

Strengths:

• High rating and strong category leadership. Mindtickle’s 4.7/5 rating on G2 plus recognition as a #1 product in sales onboarding/training underscores strong customer satisfaction for enablement use cases. Source: G2 – Mindtickle
• Broad, integrated revenue enablement platform. It combines training, micro‑learning, AI role-plays, coaching, and content management with analytics and readiness scoring in one system, which many reviewers cite as a key advantage. Source: Mindtickle – Platform overview, Mindtickle – Sales training
• Demonstrated business impact in case studies. Customer stories highlight improvements like 31% higher average deal size and faster onboarding via AI role‑plays and structured training. Source: Mindtickle homepage – Cisco/Janssen stories
• Mature analytics to prove enablement ROI. Mindtickle’s Readiness Index and ROI metrics (e.g., 16‑month average payback reported on G2) help enablement leaders justify investment. Source: G2 – Mindtickle pricing insights

Weaknesses:

• Cost and add-ons can escalate quickly. G2 notes a “$$$$$” perceived cost level, and external benchmarks cite US$30–50/user/month plus implementation and additional fees for modules like Call AI or Digital Sales Rooms. Source: G2 – Mindtickle pricing insights, Outdoo.ai – AI roleplay tools, JustCall – Mindtickle pricing
• Implementation and admin complexity. Third‑party comparisons describe 6–8 week deployments and the need for dedicated enablement resources to manage programs and content. Source: Outdoo.ai – Mindtickle section
• UI/UX and performance complaints from some users. G2 “Cons” call out missing features, a learning curve, and occasional slow loading, which can frustrate teams if the platform isn’t tightly governed. Source: G2 – Mindtickle Pros & Cons
• Signals of internal instability from employee reviews. RepVue and Glassdoor reviews mention leadership churn, layoffs, and unclear strategic direction—factors that can translate to account team turnover for customers. Source: RepVue – Mindtickle reviews, Glassdoor – Mindtickle reviews

How do these platforms position themselves?

Practis.ai. Practis markets itself as a “batting cage for sales teams,” emphasizing repeated practice, AI-driven role‑plays, and on‑demand conversation training that integrates into the workday. It targets distributed field sales teams, call centers, and “could-be sellers” like technicians who need practical talk tracks rather than heavy analytics stacks. Source: Practis – Sales Training Platform, Practis use cases

Gong. Gong positions as a “Revenue AI Operating System” that unifies data, insights, and workflows to improve pipeline conversion, forecast accuracy, and rep performance. Marketing focuses on revenue leaders and RevOps teams at growth and enterprise companies that want AI‑powered visibility across every customer interaction. Source: G2 – Gong description, Gong – Pricing page

Chorus.ai (Chorus by ZoomInfo). Chorus is framed as ZoomInfo’s conversation intelligence layer, helping go‑to‑market teams capture calls, generate insights, and feed those back into ZoomInfo’s data and workflows. Messaging leans toward organizations already invested in ZoomInfo that want to extend that data into call coaching and meeting productivity. Source: ZoomInfo – Chorus acquisition release, G2 – Chorus by ZoomInfo

Mindtickle. Mindtickle brands itself as an AI-powered revenue enablement platform and “AI teammate for every deal,” aiming to be the single system where revenue teams train, practice, consume content, and analyze performance. It explicitly targets sales enablement leaders and revenue executives at larger organizations who want to consolidate tools and prove enablement’s impact. Source: Mindtickle homepage, Mindtickle sales training page

Which platform should you choose?

Choose Practis.ai If:

1. Your biggest gap is reps not practicing enough. You see inconsistent messaging and low confidence on calls, and you want a scalable way for reps to rehearse talk tracks and objection handling before talking to customers. Source: Practis conversation training
2. You operate field-heavy or home-services style motions. Case studies and use cases highlight success in industries like lawn care, HVAC, pest control, and home services where reps are often on the road and need mobile practice tools. Source: Practis case studies
3. You want quick deployment with minimal IT lift. If you need something live in weeks (or days) that doesn’t require deep CRM integration to start delivering value, Practis’s web and mobile apps plus built‑in LMS features are attractive. *Source: Practis FAQ
4. You’re optimizing onboarding and early-tenure performance. Metrics like 30% more weekly sales for a new hire after a week on Practis suggest strong ROI when your priority is getting rookies productive fast rather than building a full revenue OS. Source: Practis testimonials
5. You’re willing to pair it with other tools. If you already have call recording, forecasting, or CRM analytics handled elsewhere, Practis can be your dedicated practice layer rather than an all‑in‑one platform.

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Choose Gong If:

1. You want end-to-end visibility from conversations to revenue. Gong is best when you want conversation data to drive deal risk flags, forecast adjustments, and coaching priorities in a single system. Source: Gong – Conversation Intelligence
2. You have budget for a premium platform with a multi-year horizon. If you’re comfortable with mid–six-figure contracts over several years for large teams, Gong’s cost structure can be justified by pipeline and forecast gains. Source: Avoma – Gong pricing, Claap Gong pricing
3. You have a mature enablement and RevOps function. Gong delivers the most value when someone owns rollout, governance, and reporting and can embed its insights into coaching, QBRs, and pipeline reviews. Source: G2 – Gong user feedback
4. You rely heavily on digital meetings and want scalable coaching. Remote- and hybrid‑first teams doing most of their selling via Zoom/Teams gain disproportionate benefit from Gong’s automated call capture and analytics. Source: Salesforce – Conversation Intelligence overview
5. You want a widely validated, low‑risk choice. If stakeholder risk aversion is high, Gong’s market leadership and review volume make it easier to get exec and board approval than a newer or niche solution.

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Choose Chorus.ai (Chorus by ZoomInfo) If:

1. You’re already a ZoomInfo customer (or plan to be). The tight integration between ZoomInfo’s data and Chorus’s call insights is most valuable when ZoomInfo is already your system of record for GTM intelligence. Source: ZoomInfo – Chorus integrations
2. You care a lot about post‑meeting productivity. If time spent writing summaries and follow‑up emails is a major pain point, Chorus’s generative AI that drafts follow-ups and summarizes calls could save hours per rep per week. Source: BusinessWire – Chorus generative AI
3. You want strong conversation intelligence but don’t need Gong’s full revenue OS. For teams that mainly want recordings, transcripts, and coaching—not deep forecasting logic—Chorus can be a more focused fit. Source: G2 – Chorus by ZoomInfo
4. You can tolerate enterprise pricing but want some flexibility. External benchmarks suggest Chorus can be slightly less expensive than Gong for smaller teams, while still delivering robust call analytics. Source: Aomni – Gong vs Chorus, HubSpot marketplace – Chorus pricing
5. You have technical support to ensure clean integrations. Given Reddit reports of botched trials and some users noting glitches, Chorus is best if you have internal admins to validate integrations from day one. Source: Reddit – Chorus trial, G2 – Chorus Pros & Cons

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Choose Mindtickle If:

1. You need a full revenue enablement suite, not just coaching. Mindtickle shines when you want onboarding, ongoing training, content delivery, role‑plays, and analytics all in one governed platform. Source: Mindtickle homepage, Mindtickle – Sales training
2. You run large, complex enablement programs. For global orgs with multiple roles, products, and geos, Mindtickle’s structure and analytics help standardize programs and track readiness at scale. Source: G2 – Mindtickle description
3. You want to quantify enablement ROI. Features like Readiness Index and ROI metrics (e.g., 16‑month average payback) give you data to align with finance and revenue leadership. Source: G2 – Mindtickle pricing insights
4. You can invest in implementation and governance. If you have enablement ops capacity to manage content, programs, and reporting, Mindtickle’s richer capabilities justify the extra complexity and cost. Source: Outdoo.ai – Mindtickle section
5. You’re okay with higher but structured pricing. For enterprises used to multi‑year deals, paying US$30–50/user/month plus services is acceptable given the breadth of functionality. Source: Outdoo.ai – Mindtickle pricing, JustCall – Mindtickle pricing

Sources & links

Company Websites

• Practis.ai – Sales Training Platform
• Gong – Conversation Intelligence
• Chorus by ZoomInfo – Product Overview on G2
• Mindtickle – Revenue Enablement Platform

Pricing Pages

• Practis.ai – Talk to Sales
• Gong – Pricing Overview
• Mindtickle – G2 Pricing Snapshot
• HubSpot Marketplace – Chorus by ZoomInfo Pricing

Documentation / Feature Overviews

• Practis – Conversation Skills Training & Coaching
• Practis – FAQ & Platform Components
• Mindtickle – Sales Training Features
• Gong – G2 Features & Integrations
• Chorus by ZoomInfo – G2 Product Details

G2 Review Pages

• G2 – Gong
• G2 – Chorus by ZoomInfo
• G2 – Mindtickle

Reddit & Community Discussions

• Reddit – Chorus Trial Experience

Additional Resources (Pricing & Comparisons)

• Avoma – Everything You Need to Know About Gong Pricing
• Claap – Gong Pricing 2025: Revealing Real Costs & Hidden Fees
• Outdoo.ai – Top AI Sales Roleplay Tools (Mindtickle Pricing Section)
• JustCall – Chorus Pricing: Is the Cost Worth It?
• JustCall – Mindtickle Pricing: Understand What You’re Really Getting