If you're trying to choose between Webflow, Wix, Squarespace, and Framer for your website building needs, you've come to the right place. We used Oden to analyze G2 reviews from the last 6 months, dug through recent Reddit discussions (May 2025 - November 2025), and compared current pricing across all four platforms to give you a clear picture of which one might work best for you.

This comparison covers everything from pricing and features to what real customers are saying. Whether you're a designer looking for creative freedom, a small business owner wanting an easy-to-use solution, or an agency needing to build sites at scale, we break down the strengths, weaknesses, and true costs of each platform so you can make an informed decision.

Which website builder has the best G2 rating?

G2 Performance Metrics

Source: Webflow G2 Reviews, Wix G2 Reviews, Squarespace G2 Reviews, Framer G2 Reviews

How much do website builders really cost?

Webflow Pricing

Source: Webflow Pricing

Free: Available with Webflow branding

Workspace Starter: Free

• Up to 2 unhosted websites
• 1 user

Workspace Core: $19/month (billed annually)

• Per user pricing
• Advanced collaboration features

Workspace Growth: $49/month (billed annually)

• Per user pricing
• Advanced team features

Site Plans: Starting at $14/month (billed annually)

• Basic: $14/month
• CMS: $23/month
• Business: $39/month

eCommerce Plans: Starting at $29/month (billed annually)

• Standard: $29/month
• Plus: $74/month
• Advanced: $212/month

Enterprise: Custom pricing

• Unlimited pages
• Custom CMS limits
• Advanced security features

Key Limitation: Pricing can scale quickly as your site grows, with restrictions on CMS items, bandwidth, and pages

Wix Pricing

Source: Wix Pricing

Free: Available with Wix branding

Light: $17/month

• Connect a domain
• 2 GB storage
• Basic features

Core: $29/month

• 50 GB storage
• Remove Wix ads
• Professional logo

Business: $39/month

• 100 GB storage
• Accept online payments
• Advanced ecommerce features

Business Elite: $159/month

• Unlimited storage
• Priority support
• Advanced features

Squarespace Pricing

Source: Squarespace Pricing

Basic: $16/month (billed annually)

• Free custom domain
• SSL security
• 24/7 customer support
• Basic ecommerce features

Core: $23/month (billed annually)

• Advanced website analytics
• Professional email from Google
• Advanced ecommerce features
• 0% transaction fees

Plus: $39/month (billed annually)

• Advanced ecommerce features
• Digital products and memberships
• Abandoned cart recovery
• Advanced shipping

Advanced: $99/month (billed annually)

• All Plus features
• Advanced ecommerce tools
• Priority support
• Advanced integrations

Framer Pricing

Source: Framer Pricing

Free: Available with Framer branding

Basic: $10/month (billed annually)

• 1 site
• Basic features

Pro: $30/month (billed annually)

• 1 site
• Advanced features
• Team collaboration

Enterprise: Custom pricing

• Unlimited sites
• Advanced security
• Priority support

What are the top pain points for each platform?

Webflow: Top 3 Complaint Categories

1. Steep Learning Curve ⚠️ Critical Issue

Severity: High - difficult for beginners

• Specific issue: Complex interface requires understanding of web design concepts
• Another issue: Visual editor relies on complex design and coding principles

Evidence:

• "The downside to using Webflow is the learning curve involved in understanding everything you can do on the platform. There is so much to explore that it could take a while to get up to speed on all the features" - Webflow G2 Review by Lewis T. (May 2025)
• "Let's talk about the elephant in the backend: the learning curve. It's steep. And if you're not a web designer (spoiler: I'm not), it can be intimidating" - Webflow G2 Review (May 2025)
• "The whole platform's been an unreliable mess ever since the outage. Total lack of accountability" - Webflow Reliability Reddit (September 2025)

2. Pricing Structure Concerns

Severity: High - expensive for scaling sites

• Specific issue: Costs increase as site grows (CMS items, bandwidth, pages)
• Another issue: Limited CMS items on lower tiers

Evidence:

• "I think it's a bit pricier than other tools out there. New users might find it a little tricky to start because there's a bit of a learning curve, making it not the easiest to implement" - Webflow G2 Review by Vishal A. (June 2025)
• Based on G2 reviews mentioning pricing concerns and CMS limitations

3. Limited Ecommerce Features

Severity: Medium - not ideal for large stores

• Specific issue: Lacks basic ecommerce features like customer accounts
• Another issue: Limited multi-currency support

Evidence:

• Based on G2 reviews mentioning limited ecommerce features compared to dedicated ecommerce platforms like Shopify

Wix: Top 3 Complaint Categories

1. Less Design Flexibility

Severity: Medium - compared to Webflow

• Specific issue: Not as flexible as Webflow for advanced customization
• Another issue: Template-based approach limits unique designs

Evidence:

• "Users find limited customization with Wix, lacking templates and third-party app options compared to other platforms" - Wix G2 Pros and Cons
• Based on G2 reviews comparing design flexibility and ease of use

2. Template Lock-In

Severity: Low - affects design changes

• Specific issue: Difficult to switch templates after site is built
• Another issue: Template changes can affect existing content

Squarespace: Top 3 Complaint Categories

1. Limited Customization

Severity: Medium - compared to Webflow

• Specific issue: Less flexible than Webflow for advanced customization
• Another issue: Template-based system limits design freedom

Evidence:

• "The lack of customization for chosen templates. There's an option to input script inside the head tags but this isn't enough for a developer with advanced needs" - Squarespace G2 Review by Kiragu M. (December 2024)
• "Sometimes special effects are limited and I've found it's not as searchable as other platforms" - Squarespace G2 Review by Meredith C.

2. No CMS Like Webflow

Severity: Low - affects content management

• Specific issue: Doesn't have the same CMS capabilities as Webflow
• Another issue: Less dynamic content options

Evidence:

• Based on G2 reviews comparing CMS capabilities - Squarespace's CMS is more basic compared to Webflow's dynamic CMS system

3. Relatively Expensive

Severity: Low - pricing concerns

• Specific issue: Higher pricing compared to some alternatives
• Another issue: No free plan (only trial)
• Another issue: Lack of pricing transparency for existing customers

Evidence:

• "Disgusted by Squarespace's lack of pricing transparency for existing customers" - Squarespace Pricing Transparency Reddit (January 2025)
• Based on G2 reviews mentioning pricing concerns - users note that Squarespace pricing can be higher compared to some alternatives

Framer: Top 3 Complaint Categories

1. Limited Ecommerce Capabilities

Severity: High - not suitable for online stores

• Specific issue: No ecommerce features
• Another issue: Focused on design, not commerce

Evidence:

• Based on G2 reviews - Framer is focused on design and prototyping, with no built-in ecommerce functionality

2. Steep Learning Curve

Severity: Medium - requires design knowledge

• Specific issue: Requires understanding of design principles
• Another issue: More complex than basic website builders

Evidence:

• "It can feel overwhelming for those new to the tool. The learning curve is quite steep, specially if you want to master advanced features like the advanced custom code" - Framer G2 Review by Consuelo R.
• "The translation feature can take a bit more time to get used to, especially when working with blog or article sections" - Framer G2 Review by Emma T.
• "Framer is still too expensive" - Framer Pricing Reddit (2025)

3. No Direct Support

Severity: Low - affects troubleshooting

• Specific issue: Limited customer support options
• Another issue: Relies on community support

Evidence:

• "I made a huge mistake by choosing this platform. They do not provide support for even paid plans. They tell you to post on community thread where nobody can help. If you have a serious project, do not use this platform" - Framer G2 Review by Nar C. (September 2024)
• Based on G2 reviews mentioning support limitations - users report relying on community support rather than direct customer support

How do these tools position themselves for different buyers?

Webflow: Professional Design Platform

Core Positioning: "Visual web design platform" that combines website builder and CMS

Target Audience: Web designers, agencies, and advanced users who want design freedom

Key Differentiators:

• Maximum design flexibility
• Clean, optimized code output
• Built-in CMS
• No coding required but design knowledge needed

Weaknesses:

• Steep learning curve
• Expensive pricing structure
• Limited ecommerce features
• CMS item restrictions

Wix: Easiest Website Builder

Core Positioning: "Web development platform enabling anyone to build a stunning online presence"

Target Audience: Small businesses, entrepreneurs, and beginners wanting ease of use

Key Differentiators:

• Easiest to use
• 800+ versatile templates
• Intuitive drag-and-drop editor
• Huge range of features
• Includes free plan

Weaknesses:

• Less design flexibility than Webflow
• Template lock-in
• Not as flexible for advanced customization

Squarespace: Professional Templates Platform

Core Positioning: "Easy way for anyone to create an exceptional website" with beautiful templates

Target Audience: Creatives, small businesses, and individuals wanting professional-looking sites

Key Differentiators:

• Beautiful, professional templates
• All-in-one platform
• User-friendly interface
• Strong ecommerce features

Weaknesses:

• Less customization than Webflow
• No CMS like Webflow
• Relatively expensive
• No free plan

Framer: Design-Focused Builder

Core Positioning: "Design platform" for creating visually stunning websites

Target Audience: Designers and creative teams familiar with Figma

Key Differentiators:

• Extensive design features
• Impressive user-created templates
• Comprehensive team management
• Includes CMS
• Familiar interface for designers

Weaknesses:

• Steep learning curve
• No ecommerce features
• No direct support
• Not ideal for complex websites

Feature Comparison

Strengths and weaknesses summary

Webflow

Strengths:

• Maximum design flexibility
• Clean, optimized code
• Built-in CMS
• No coding required (but design knowledge needed)
• Extensive learning resources

Weaknesses:

• Steep learning curve
• Expensive pricing structure
• Limited ecommerce features
• CMS item restrictions
• Bandwidth limitations

Proof Point: Based on G2 reviews highlighting design flexibility and learning curve concerns

Wix

Strengths:

• Easiest to use
• 800+ versatile templates
• Intuitive drag-and-drop editor
• Huge range of features
• Includes free plan
• Strong ecommerce features

Weaknesses:

• Less design flexibility than Webflow
• Template lock-in
• Not as flexible for advanced customization
• Less control over code

Proof Point: Based on G2 reviews highlighting ease of use and feature balance

Squarespace

Strengths:

• Beautiful, professional templates
• All-in-one platform
• User-friendly interface
• Strong ecommerce features
• Good for portfolios and small businesses

Weaknesses:

• Less customization than Webflow
• No CMS like Webflow
• Relatively expensive
• No free plan
• Template-based limitations

Proof Point: Based on G2 reviews highlighting beautiful templates

Framer

Strengths:

• Extensive design features
• Impressive user-created templates
• Comprehensive team management
• Includes CMS
• Familiar interface for designers (Figma-like)
• Strong animation capabilities

Weaknesses:

• Steep learning curve
• No ecommerce features
• No direct support
• Not ideal for complex websites
• Limited to simpler sites and landing pages

Proof Point: Based on G2 reviews highlighting design focus and ecommerce limitations

Sources & Links

Competitor Pricing Pages

Webflow:

• Pricing
• Website

Wix:

• Pricing
• Website

Squarespace:

• Pricing
• Website

Framer:

• Pricing
• Website

G2 Reviews

• Webflow G2 Reviews
• Wix G2 Reviews
• Squarespace G2 Reviews
• Framer G2 Reviews

Reddit Discussions (Last 6 Months - May 16, 2025 to November 16, 2025)

• Webflow Reliability Issues (September 2025)
• Squarespace Pricing Transparency (January 2025)
• Framer Pricing Discussion (2025)

Additional Resources

• Webflow Alternatives Guide