We used Oden to analyze public reviews, pricing pages, product docs, SAP Community threads, and Reddit discussions for Whatfix, WalkMe, SAP Enable Now, and Apty. If you’re trying to drive software adoption but aren’t sure which Digital Adoption Platform (DAP) fits your stack, budget, and team, this guide is for you. We’ll walk through real G2 ratings, how pricing actually works, strengths and weaknesses from practitioners, and which platform maps best to different use cases. By the end, you should have a short list—not four marketing pages—on your desk.

Which Digital Adoption Platform platform has the best rating?

All ratings and review counts below are from G2 as of December 17, 2025.

Takeaways

• Apty has the highest average rating (4.7), but Whatfix and WalkMe have much larger sample sizes, which generally makes their scores more statistically reliable. Source: G2 – Apty, G2 – Whatfix, G2 – WalkMe
• SAP Enable Now’s score is fine, but only five reviews means you should treat it as anecdotal, not a strong quantitative signal. Source: G2 – SAP Enable Now
• Whatfix and WalkMe both sit in the “high 4s” with hundreds of reviews, aligning with their positioning as leading enterprise DAP vendors. Source: G2 – Whatfix, G2 – WalkMe
• Apty’s high rating plus ~150 reviews is a good indicator for buyers who want a younger but well-reviewed platform. Source: G2 – Apty
• When you compare ratings, prioritize both score and sample size; WalkMe and Whatfix currently provide the most statistically meaningful review data.

How much do Digital Adoption Platform platforms really cost?

Public pricing for DAPs is notoriously opaque. Here’s what is actually visible today.

*These are list or starting prices where available, not negotiated enterprise deals.

Cost patterns

• Whatfix and WalkMe both use enterprise-style pricing with no public list rates; you’ll be negotiating based on user counts, applications, and add-ons rather than picking a plan off a page. Source: Whatfix pricing page, WalkMe pricing
• SAP Enable Now’s per-user model is straightforward but can become expensive at scale; community data suggests around US$204 per cloud user per year at list price, with a 50-user minimum. Source: SAP Community – Costs for SAP Enable Now
• Apty stands out for publishing a clear starting price ($9,500 per app/year) and emphasizing “all features from day one,” which can simplify budgeting. Source: Apty pricing page
• Total cost of ownership isn’t just licenses: implementation time (often 2–3 months for Whatfix, WalkMe, and Apty per G2), internal builder capacity, and ongoing maintenance are major cost drivers. Source: G2 – Whatfix, G2 – WalkMe, G2 – Apty
• Pricing varies significantly by region, usage, and contract terms. Always double-check current prices with each vendor's calculator or sales team.

What are the key features of each platform?

Whatfix

Core positioning: Whatfix positions itself as an AI-powered digital adoption platform that “accelerates workflows and unlocks user productivity” across web, desktop, and mobile applications. Source: Whatfix DAP page

Key Features:

• In-app guidance via Flows, Task Lists, Smart Tips, Pop-Ups, and Launchers to walk users through complex processes in the flow of work. Source: Whatfix user adoption solution, Whatfix DAP page
• Embedded Self Help that aggregates existing content (knowledge base, LMS, SOPs, docs) with contextual search to deflect support tickets. Source: Whatfix user adoption solution, Whatfix DAP overview
• Guidance analytics to track engagement, task completion, drop-offs, and frequently searched queries, enabling data-driven optimization. Source: Whatfix product suite
• No-code Studio to create and update in-app content, plus multi-format export (videos, slide decks, PDFs, how-to articles) for reuse in LMS and docs. Source: Whatfix DAP page
• Cross-application workflow support spanning multiple systems (web and desktop), designed for end-to-end enterprise processes. Source: Whatfix DAP page, Whatfix desktop DAP

Best For:

• Enterprises that need strong in-app guidance and self-service help across many internal business apps.
• Organizations with existing documentation/KBs that want to surface that content contextually inside applications.
• Teams that want cross-application workflows and multi-format training content from a single authoring effort.
• Buyers who value 24/7 support and a named customer success manager. Source: Whatfix pricing page – services & support

WalkMe

Core positioning: WalkMe markets itself as the pioneer and category-leading digital adoption platform, focused on AI-led, enterprise-grade adoption and 494% ROI for large organizations. Source: Why WalkMe, WalkMe Digital Adoption Platform

Key Features:

• Omnichannel DAP that overlays guidance on web, desktop, and mobile, with Smart Walk-Thrus, tooltips, shoutouts, and surveys. Source: WalkMe help – What is WalkMe?, WalkMe DAP page
• DeepUI AI-based element recognition to keep guidance stable when underlying UIs change, reducing maintenance. Source: WalkMe DAP page, Why WalkMe
• Advanced analytics: discovery of app usage, funnel/flow analytics, session-level digital experience analytics, and license optimization insights. Source: WalkMe pricing/feature list
• Workflow automation and ActionBot conversational assistants to automate tasks and provide guided self-service. Source: WalkMe pricing/feature list
• Enterprise-grade security, governance, and flexible hosting options (private cloud, advanced encryption, version control). Source: WalkMe pricing/feature list

Best For:

• Large enterprises and public-sector organizations with complex tech stacks and rigorous security requirements.
• Companies prioritizing deep analytics, discovery, and automation to manage digital adoption as a strategic program.
• Organizations that want a widely recognized category leader validated by Forrester, Everest, and Gartner. Source: WalkMe Forrester New Wave press release, WalkMe category leadership article

SAP Enable Now

Core positioning: SAP Enable Now is positioned as SAP’s digital learning and enablement solution for creating interactive training content and in-app help to boost user adoption of SAP and non-SAP software. Source: SAP Enable Now product page

Key Features:

• Authoring of interactive simulations, e-learning, guided tutorials, tests, practice environments, and documentation from a single recording. Source: SAP Enable Now product page, G2 – SAP Enable Now review
• Single-source content that can be reused across multiple training outputs and scenarios. Source: SAP Enable Now product page
• Integration with SAP Cloud ALM and process management tools to align training content with SAP implementation projects. Source: SAP Enable Now product page
• Delivery of contextual in-application help (SAP Companion) in SAP S/4HANA, SuccessFactors, and other SAP products. Source: SAP Enable Now product page

Best For:

• SAP-centric organizations that want their training and in-app help stack tightly integrated with SAP.
• L&D teams building simulation-heavy content for SAP rollouts, upgrades, and process changes.
• Enterprises willing to license a subset of users (e.g., key roles or power users) rather than every application user.

Apty

Core positioning: Apty promotes itself as an AI-driven, enterprise-grade DAP that “makes complex software simple to use” and focuses heavily on measurable software utilization ROI. Source: Apty DAP overview, Apty pricing page

Key Features:

• AI analytics to continuously monitor software usage, identify adoption gaps, and prescribe context-aware guidance (via Apty Pulse and OneX). Source: Apty DAP overview
• No-code content creation and walkthroughs for in-context guidance across major enterprise apps like Salesforce, Workday, and ServiceNow. Source: Apty pricing/features, G2 – Apty
• Validations and tooltips to enforce process compliance and data quality (e.g., required fields, correct formats). Source: Apty pricing/features
• Usage and process analytics with completion/funnel and friction tracking dashboards for continuous optimization. Source: Apty pricing/features
• Role-based access, governance, versioning and approval workflows, plus enterprise integrations and APIs. Source: Apty pricing/features

Best For:

• Mid-market and enterprise teams that care most about measurable ROI, process compliance, and data quality.
• Organizations that want a modern, AI-driven DAP but don’t need the full weight (and cost) of WalkMe.
• Buyers who value transparent starting prices and the ability to run a proof-of-concept before long-term commitment. Source: Apty pricing page

What are the strengths and weaknesses of each platform?

Whatfix

Strengths:

• Strong user satisfaction with a 4.6/5 rating from 491 G2 reviews; pros frequently mention ease of use for end users, helpful support, and impactful in-app guidance. Source: G2 – Whatfix
• Reviewers highlight reductions in support tickets and faster user adoption when in-app guidance and Self Help are deployed, aligning with Whatfix’s case studies showing large drops in support volume. Source: G2 – Whatfix, Whatfix homepage case studies
• No-code editor and multi-format export let L&D and operations teams reuse DAP content across LMS, knowledge bases, and documentation with minimal developer involvement. Source: Whatfix DAP page
• 24/7 support, a named customer success manager, and optional professional services (Digital Adoption Assistant, DAP Program Manager) provide a relatively “high-touch” vendor experience. Source: Whatfix pricing page

Weaknesses:

• Several G2 reviewers describe a non-trivial learning curve for content authors; understanding tags, roles, and analytics can feel overwhelming initially. Source: G2 – Whatfix
• Element capture does not always work perfectly; some admins report needing to hand-edit CSS selectors for complex UIs, which adds technical overhead. Source: G2 – Whatfix
• A Reddit practitioner noted that in their specific deployment, Whatfix flows were rarely used and felt clunky, suggesting adoption depends heavily on implementation quality and change management. Source: Reddit – Anyone using Whatfix?

WalkMe

Strengths:

• 4.5/5 rating from 528 G2 reviews and a very large install base; also repeatedly recognized as a Leader by Forrester and Everest Group in DAP evaluations, reinforcing its enterprise credibility. Source: G2 – WalkMe, WalkMe Forrester New Wave press release, Everest PEAK Matrix coverage
• Very rich feature set including discovery, deep analytics, automation, bots, and AI-led guidance; WalkMe cites independent IDC analysis showing a 494% three-year ROI, 35% faster onboarding, and multimillion-dollar productivity gains. Source: WalkMe Digital Adoption Platform, Why WalkMe
• Omnichannel coverage (web, desktop, mobile) and integrations with a wide range of enterprise apps (Salesforce, Workday, SAP, ServiceNow, etc.). Source: WalkMe help – What is WalkMe?, G2 – WalkMe integrations
• Some users praise WalkMe for making complex onboarding and change management initiatives manageable at scale, especially during ERP or SaaS migrations. Source: G2 – WalkMe

Weaknesses:

• Many G2 reviewers mention that initial setup and advanced use cases are complex and time-consuming; maintenance can be non-trivial when underlying applications change often. Source: G2 – WalkMe
• In a Reddit discussion, one instructional designer described WalkMe as “incredibly finicky,” error-prone, and difficult to train others on, and also reported poor CSM engagement, though other commenters had more positive experiences. Source: Reddit – SAP Enable Now and WalkMe experiences
• Some employees perceive the WalkMe browser extension as invasive if it’s rolled out without clear communication, leading to privacy concerns and resistance. Source: Reddit – WalkMe Chrome extension concerns, Reddit – Stitch Fix WalkMe extension

SAP Enable Now

Strengths:

• Reviewers praise SAP Enable Now for accurately capturing simulations and making it straightforward to create e-learning content and reuse assets across different training modes. Source: G2 – SAP Enable Now
• Deep integration with the SAP ecosystem (SAP Cloud ALM, process management, SAP Companion) is valuable for SAP-heavy organizations that want consistency across implementations. Source: SAP Enable Now product page
• Supports both SAP and non-SAP applications, allowing a single authoring tool for multiple systems, according to at least one G2 review. Source: G2 – SAP Enable Now

Weaknesses:

• Very small review base (only five G2 reviews), so you have limited peer insight compared with DAP-specific vendors. Source: G2 – SAP Enable Now
• A G2 reviewer notes that license pricing is “quite high” and that the organization could not license all users, indicating cost challenges at scale. Source: G2 – SAP Enable Now
• An instructional designer on Reddit reports that Enable Now is “tricky,” with few self-service learning resources and a need to rely on SAP trainers, and suggests that many of its outcomes can be replicated with other tools. Source: Reddit – SAP Enable Now and WalkMe experiences
• Community guidance on integrations with non-SAP systems (e.g., Workday Learning) can be sparse; users occasionally struggle with SCORM export/display issues. Source: Reddit – SCORM from SAP Enable Now not displaying in Workday

Apty

Strengths:

• Highest rating in this group (4.7/5) with 146 G2 reviews, with pros frequently citing strong customer support, ease of use, and helpful onboarding. Source: G2 – Apty
• G2’s “Value at a Glance” data shows an average implementation time of about 2 months and ROI in about 8 months, indicating relatively fast time-to-value. Source: G2 – Apty
• Feature set is heavily oriented toward analytics and adoption management, and Forrester named Apty a “Strong Performer” in its DAP New Wave report. Source: EIN Presswire – Apty Strong Performer
• All core features (guidance, analytics, governance, integrations) are available from day one with no feature tiers, simplifying contract decisions. Source: Apty pricing/features

Weaknesses:

• Some reviewers mention that Apty can struggle to attach guidance reliably on highly customized or complex web apps, and that very large processes can be harder to model and maintain. Source: G2 – Apty
• As a smaller vendor, Apty has less brand recognition, a smaller partner ecosystem, and fewer community resources than WalkMe or SAP. Source: EIN Presswire – Apty company background
• Public materials emphasize analytics and guidance more than mobile-specific capabilities or extensive automation, so you may need deeper discovery calls if mobile and advanced automation are critical. Source: Apty DAP overview, Apty pricing/features

How do these platforms position themselves?

Whatfix frames itself as an all-in-one, AI-enhanced digital adoption platform that “accelerates workflows and unlocks user productivity,” emphasizing in-app guidance, embedded self-help, analytics, and cross-application support for both employee and customer-facing apps. It highlights no-code authoring, multi-format content export, and high-touch customer success, and showcases case studies with large reductions in tickets and productivity gains across industries. Source: Whatfix DAP page, Whatfix homepage, Whatfix pricing page

WalkMe positions itself as the pioneer and “top digital adoption platform” for large enterprises, focusing on AI-led innovation (DeepUI, AI assistance), omnichannel support, and outcome-driven programs such as 494% three-year ROI and 35% faster onboarding. Its messaging leans heavily on analyst leadership (Forrester, Everest, Gartner) and its scale (thousands of customers, including 80% of the Fortune 10). Source: Why WalkMe, WalkMe Digital Adoption Platform, WalkMe leadership press

SAP Enable Now is marketed as SAP’s digital learning and enablement platform that helps organizations “boost user adoption and productivity” by creating interactive content (e-learning, tutorials, documentation) throughout the software lifecycle. The messaging is less about DAP as a standalone category and more about content creation tightly integrated with SAP process management and ALM, plus in-app help via SAP Companion. Source: SAP Enable Now product page

Apty positions itself as a modern, AI-driven DAP for enterprises that want measurable software utilization ROI and compliance. Marketing emphasizes making complex software simple, using AI analytics to find friction, deploying prescriptive workflows, and offering “enterprise-level adoption & compliance at a fraction of the cost” with transparent starting prices. Apty also highlights recognition as a Strong Performer in Forrester’s DAP New Wave. Source: Apty DAP overview, Apty pricing page, EIN Presswire – Apty Strong Performer

Which platform should you choose?

Choose Whatfix If:

1. You need strong in-app guidance plus self-service help across many internal apps. You want guided workflows (Flows, Task Lists, Smart Tips) and an integrated Self Help center that pulls from your existing documentation to reduce tickets. Source: Whatfix user adoption solution, G2 – Whatfix
2. You care about cross-application processes, not just single-app tours. Your critical workflows span multiple systems (e.g., Salesforce → CPQ → billing), and you want a DAP that can guide users across them without gaps. Source: Whatfix DAP page
3. You want a mature but slightly less “heavy” alternative to WalkMe. You value a top-tier rating and large install base, but prefer Whatfix’s mix of no-code authoring, analytics, and support model. Source: G2 – Whatfix, G2 – WalkMe
4. You have or can build a small internal DAP team. You’re willing to invest in learning the tagging, segmentation, and analytics model in exchange for granular control, supported by a named CSM and 24/7 support. Source: Whatfix pricing page, G2 – Whatfix
5. You want flexible deployment options (web, desktop, mobile) with good content reuse. Exporting flows into videos/PDFs and deploying across different platforms matters to your L&D and change teams. Source: Whatfix DAP page, Whatfix mobile DAP

Choose WalkMe If:

1. You’re a large enterprise or public-sector organization with many critical systems. You need a DAP that’s proven at global scale, with strong controls, security options, and a mature partner ecosystem. Source: Why WalkMe, WalkMe DAP page
2. You want deep analytics and discovery to rationalize your software stack. WalkMe’s discovery and DxA capabilities help identify underused apps, friction points, and optimization opportunities for license spend. Source: WalkMe pricing/feature list
3. You’re planning major change programs (e.g., ERP migration) and need full-lifecycle adoption support. Forrester and Everest position WalkMe as best fit for large enterprises needing insights-led orchestration for digital adoption. Source: WalkMe Forrester New Wave press release, Everest PEAK Matrix coverage
4. You’re able to fund and staff a dedicated DAP practice. You have budget for enterprise licenses, potential consulting, and an internal team capable of handling the platform’s complexity and ongoing maintenance. Source: G2 – WalkMe
5. Executive stakeholders want strong third-party validation and ROI numbers. WalkMe’s published ROI and analyst reports can be powerful internal selling points when you need CFO-level buy-in. Source: WalkMe DAP page, Why WalkMe

Choose SAP Enable Now If:

1. SAP is at the center of your world. You run SAP S/4HANA, SuccessFactors, or other SAP products and want training, simulations, and in-app help that are deeply integrated with SAP’s lifecycle tools. Source: SAP Enable Now product page
2. Your top priority is high-quality simulations and documentation, not cross-app digital adoption. You’re focused on e-learning content, guided practice, and documentation rather than a broad DAP spanning dozens of SaaS tools. Source: G2 – SAP Enable Now
3. You’re comfortable licensing specific roles rather than everyone. The per-user model and feedback about high license costs make most sense when you target key user groups, not an entire workforce. Source: G2 – SAP Enable Now, SAP Community – Costs
4. Your L&D team already uses or expects SAP-delivered training services. You’re prepared to rely on SAP training offerings and consultants, given limited community resources for self-teaching Enable Now. Source: Reddit – SAP Enable Now experiences
5. You want to stay within the SAP vendor stack for governance and procurement reasons. Consolidating learning and enablement tooling with your core ERP vendor is a strategic or compliance requirement. Source: SAP Enable Now product page

Choose Apty If:

1. You want a modern DAP with strong analytics and measurable ROI. Apty’s focus on usage analytics, friction tracking, and Forrester’s “Strong Performer” rating make it attractive for ROI-focused programs. Source: Apty DAP overview, EIN Presswire – Apty Strong Performer
2. You value faster implementation and quicker payback. G2 lists average implementation at about 2 months and ROI at around 8 months, which is compelling if you’re under pressure to show results quickly. Source: G2 – Apty
3. You prefer transparent starting prices and proof-of-concept options. The public “starts at $9,500 per app” pricing and explicit proof-of-concept offering reduce the risk of starting with Apty compared with fully opaque pricing models. Source: Apty pricing page
4. Your use cases emphasize process compliance and data quality. You care about enforcing required fields, correct formats, and standardized workflows across core apps like Salesforce, Workday, or ServiceNow. Source: Apty pricing/features, G2 – Apty
5. You want an enterprise-grade DAP but don’t need the full weight of WalkMe’s ecosystem. You’re comfortable with a smaller but focused vendor that still has strong reviews and analyst recognition. Source: EIN Presswire – Apty company background, G2 – Apty

Sources & links

Company Websites

• Whatfix – Homepage
• Whatfix – Digital Adoption Platform
• WalkMe – Homepage
• WalkMe – Digital Adoption Platform
• SAP Enable Now – Product Page
• Apty – Homepage
• Apty – Digital Adoption Platform Overview

Pricing Pages

• Whatfix – Pricing
• Whatfix – Request Trial
• WalkMe – Pricing
• SAP Community – Costs for SAP Enable Now
• Apty – Pricing

Documentation

• Whatfix Support – What is Whatfix?
• Whatfix – What is a Digital Adoption Platform?
• WalkMe Help Center – What is WalkMe?
• SAP Help / Info – SAP Enable Now overview via SAP.com
• Apty Customer Support Center (linked from Apty pricing)

G2 Review Pages

• G2 – Whatfix
• G2 – WalkMe
• G2 – SAP Enable Now
• G2 – Apty

Reddit Discussions

• Reddit – SAP Enable Now and WalkMe experiences (r/instructionaldesign)
• Reddit – Anyone using Whatfix? (r/instructionaldesign)
• Reddit – WalkMe Chrome extension concerns (r/chrome)
• Reddit – Stitch Fix WalkMe extension (r/SFStylistSupport)
• Reddit – SAP Enable Now SCORM issues in Workday (r/SAP)

Additional Resources

• WalkMe Named a Leader in Digital Adoption Platforms – Forrester New Wave Press Release
• WalkMe Cements Category Leadership with AI Innovation and Growth
• iTWire – WalkMe Named a Leader in Digital Adoption Platforms
• EIN Presswire – Apty Named as a Strong Performer in Digital Adoption Platforms
• EIN Presswire – Forbes Recognizes Apty as One of America’s Best Startup Employers
• GetGuru – SAP Enable Now Pricing and Licensing Overview