We used Oden to analyze public data from G2, Reddit, and each vendor’s website so you don’t have to open 20 tabs to compare Yotpo, Bazaarvoice, PowerReviews, and Trustpilot. If you’re trying to choose a customer reviews platform, you’re probably worried about real-world reliability, hidden pricing, and how well each tool fits your tech stack. In this guide, we’ll walk through ratings, costs, features, and user feedback so you can make a pragmatic, low-regret decision.

Which customer reviews platform has the best rating?

For an apples-to-apples comparison, we’ll use G2’s overall ratings and review counts as of early December 2025.

Takeaways

• With 800+ reviews, Bazaarvoice’s 4.2 rating is statistically robust; that many data points make the score relatively stable. Source: G2 – Bazaarvoice
• PowerReviews and Yotpo are neck-and-neck at the top; their 0.1–0.2 differences in rating are small relative to the sample sizes (~200–250 reviews). Source: G2 – Yotpo, G2 – PowerReviews
• Trustpilot’s significantly lower 3.4 average, over ~235 reviews, suggests more consistent pain points for business users, not just a few outliers. Source: G2 – Trustpilot
• All four platforms have enough reviews to be meaningful; however, each serves different segments (SMB eCommerce vs. large multi-retailer brands), which can influence satisfaction scores.

How much do customer reviews platforms really cost?

Pricing in this category is all over the place, and most enterprise-focused tools do not publish full rate cards. Below are public and third‑party reference points; treat them as directional, not quotes.

What this means in practice

• Yotpo is the only one with a genuinely usable free tier plus clear, self‑serve pricing, which is attractive for smaller Shopify/BigCommerce stores that want to test without a sales call. Source: Yotpo supported platforms
• Bazaarvoice and PowerReviews are priced and packaged for serious mid‑market and enterprise brands; if you’re below ~$1M–$5M in online revenue, their TCO (software + implementation) can easily be overkill. Source: Bazaarvoice Ratings & Reviews
• Trustpilot sits in the middle: more accessible than Bazaarvoice/PowerReviews (especially for service businesses and multi‑location firms), but meaningful features start at high‑three‑figure to four‑figure annual spends per domain.
• Pricing for all four platforms varies by country, traffic, number of SKUs or locations, contract length, and add‑ons (syndication, APIs, advanced analytics), so your actual quote may differ substantially from these examples.

Always double-check current prices with each vendor's calculator or sales team.

What are the key features of each platform?

Yotpo

Core positioning: Ecommerce‑focused reviews and UGC platform that plugs deeply into Shopify and other carts, with tight ties to SMS, loyalty, and subscriptions.

Key Features:

• AI‑supported review collection and prompts – Email and SMS flows with “In‑Mail” review forms and Smart Review Prompts to capture high‑quality, detailed reviews. Source: Yotpo Reviews & UGC overview, Yotpo Reviews use cases
• Rich media and visual UGC – Native collection of photos and videos plus Instagram curation into on‑site galleries, helping brands showcase real customer content. Source: Yotpo Reviews & UGC overview, Yotpo Reviews migration page
• Custom questions and attributes – Ability to add product or customer‑specific questions to review forms and capture structured attribute ratings. Source: Yotpo Reviews & UGC overview
• Multi‑channel syndication – Supports syndicating reviews to channels like Google Shopping, Walmart, and other retail/social commerce endpoints on higher tiers. Source: Yotpo Reviews migration page
• Broad eCommerce integrations – Official support for Shopify/Shopify Plus, Adobe Commerce, BigCommerce, WooCommerce, Salesforce Commerce Cloud, and more. Source: Yotpo supported platforms
• Analytics & moderation – Dashboards for performance analytics plus AI‑assisted moderation to keep UGC compliant and on‑brand. Source: Yotpo Reviews & UGC overview

Best For:

• DTC brands on Shopify, BigCommerce, or Magento wanting an all‑in‑one reviews + UGC solution.
• Stores that also plan to use SMS, loyalty, and referrals within one vendor ecosystem.
• Teams that want to start on a free tier and grow into more advanced capabilities over time.

Bazaarvoice

Core positioning: Enterprise‑grade UGC and syndication network connecting brands and retailers at massive retail scale.

Key Features:

• Global syndication network – Access to UGC from 11,500+ brands and syndication across 2,300+ retailers, reaching ~1.3B shoppers monthly. Source: Bazaarvoice Ratings & Reviews
• Multi‑product review collection – Email and on‑site flows that let shoppers review multiple products in one submission, driving up to 8x more review volume when features like In‑Mail and multi‑product forms are enabled. Source: Bazaarvoice Ratings & Reviews
• Email & SMS review requests – Evergreen automated email and text flows designed to maximize review coverage and recency. Source: Bazaarvoice Ratings & Reviews
• Moderation & fraud prevention – Centralized moderation, sentiment analysis, and fraud controls aimed at ensuring authenticity across the network. Source: Bazaarvoice Ratings & Reviews
• Connections for Q&A and responses – Tools for brands to respond to reviews and questions on retailer sites and their own channels from one portal. Source: Bazaarvoice Ratings & Reviews, Bazaarvoice Connections
• Deep analytics – Reporting on sales impact, sentiment, product issues, and category trends. Source: Bazaarvoice Ratings & Reviews

Best For:

• Manufacturers and brands that rely heavily on big‑box and marketplace retail distribution.
• Large retailers who want to ingest UGC from thousands of brands and surface it across PDPs.
• Enterprises with complex catalogs and global footprints that justify the implementation effort.

PowerReviews

Core positioning: Ratings & reviews engine focused on conversion lift, analytics, and site performance.

Key Features:

• Ratings & Reviews with Q&A, images, video, and sampling – Collects text, photos, videos, questions, and product sampling feedback across brand and retailer sites. Source: PowerReviews overview – Wikipedia
• Conversion‑focused analytics – Publishes benchmarks showing large conversion lifts when shoppers interact with reviews, search filters, “helpful” votes, and imagery.
• Strong Google/SEO support – Customers cite better Google visibility and rich snippets from structured review markup. Source: G2 – PowerReviews
• Fast, lightweight widgets – Independent Yottaa benchmarks show PowerReviews’ average performance impact on PDPs is lower than Bazaarvoice or Yotpo, emphasizing speed.
• Syndication capabilities – Syndicates UGC across a partner ecosystem to increase review volume and coverage.
• Enterprise‑grade compliance and accessibility – Built to align with WCAG 2.1, ADA, GDPR, and CCPA expectations.

Best For:

• Mid‑market and enterprise brands that care deeply about site speed and SEO while scaling reviews.
• Retailers wanting a focused reviews engine with strong analytics but without a massive syndication network like Bazaarvoice’s.
• Teams prepared to work with an implementation partner and commit to annual contracts.

Trustpilot

Core positioning: Large, open consumer review platform that businesses plug into for reputation, trust, and marketing.

Key Features:

• Massive public review ecosystem – Over 300M reviews across 1.27M+ domains, with 61M+ new reviews in 2024.
• TrustBox widgets and APIs – Embeddable widgets and APIs to display service and product reviews across web pages, emails, and campaigns.
• Analytics and benchmarking – Dashboards for sentiment, review volume, and competitor benchmarking on higher‑tier plans.
• Review invitations & automation – Automated review invitations via email, integrations, and APIs with plan‑specific limits (e.g., 200–500+ monthly invitations on paid tiers).
• Marketing assets – Tools to turn reviews into social ads, on‑site creatives, and offline marketing proof points.
• Fraud detection & moderation claims – Trustpilot says it automatically checks 100% of reviews, blocking millions of fake reviews annually. Source: The Guardian – scam firms exploiting Trustpilot

Best For:

• Service‑led and multi‑location businesses that benefit from consumers already searching Trustpilot.
• Companies wanting reputation widgets and social proof that work beyond just their own site.
• Teams that can actively manage review integrity and are comfortable with a public, open platform.

What are the strengths and weaknesses of each platform?

Yotpo

Strengths:

• Well‑liked by ecommerce brands: Yotpo holds a 4.3 rating on G2 with many reviewers praising ease of use and customer support, especially in Shopify contexts. Source: G2 – Yotpo
• Deep ecommerce integrations: Official support for major carts (Shopify, Adobe Commerce, BigCommerce, WooCommerce, Salesforce Commerce Cloud) makes deployments relatively straightforward. Source: Yotpo supported platforms
• Strong UGC and visual focus: Users value the ability to collect rich photo/video content and embed it across product pages and galleries. Source: Yotpo Reviews & UGC overview, G2 – Yotpo
• Scalable pricing from free to enterprise: The free tier plus clearly tiered Growth and Prime plans give growing stores a clear upgrade path.

Weaknesses:

• Cost complaints as brands scale: “Expensive” and “pricing jumps quickly with order volume” show up frequently among Yotpo’s G2 cons. Source: G2 – Yotpo
• Occasional implementation/UGC display frustrations: Reddit threads from Shopify merchants mention struggles displaying UGC widgets reliably despite paying for higher tiers. Source: Reddit – trouble with Yotpo UGC
• Feature complexity for smaller teams: Some reviewers note that the breadth of features (SMS, loyalty, subscriptions) can feel heavy if you only need simple reviews. Source: G2 – Yotpo

Bazaarvoice

Strengths:

• Industry‑leading syndication network: Thousands of brands and 2,300+ retailers connected, reaching over a billion shoppers each month, are Bazaarvoice’s core differentiators. Source: Bazaarvoice Ratings & Reviews
• Enterprise‑level analytics and moderation: G2 reviewers frequently praise the depth of reporting and the ability to moderate high volumes of content across many products. Source: G2 – Bazaarvoice
• Good fit for complex, multi‑retailer ecosystems: Reviews often highlight Bazaarvoice as “the industry standard” for brand–retailer UGC at scale. Source: G2 – Bazaarvoice

Weaknesses:

• Onboarding and UI complexity: Multiple G2 reviews mention a steep learning curve, “old‑school” admin interfaces, and setup work that often requires technical resources. Source: G2 – Bazaarvoice
• Customer support and contracts: Some small‑business reviewers describe poor support, slow responses, and rigid auto‑renew terms that were hard to exit after business circumstances changed. Source: G2 – Bazaarvoice
• High cost for smaller brands: Third‑party pricing analyses and user feedback position Bazaarvoice firmly in the enterprise budget range. Source: SelectHub – Bazaarvoice Connections Pricing, G2 – Bazaarvoice

PowerReviews

Strengths:

• Highest user satisfaction among the four (on G2): With a 4.4 rating and ~199 reviews, users frequently praise PowerReviews’ combination of flexibility and analytics. Source: G2 – PowerReviews
• Conversion and SEO impact: Reviews and case studies highlight measurable conversion lift and better Google visibility from structured data and review content. Source: PowerReviews Ratings & Reviews, G2 – PowerReviews
• Fast page load performance: Independent Yottaa benchmarks (cited by PowerReviews) show lower performance impact than several competitors, which matters for PDP speed. Source: PowerReviews Ratings & Reviews
• Enterprise‑grade support & SLAs: PowerReviews publishes detailed support offering docs and is often praised for responsive account teams in reviews. Source: PowerReviews Platform Support Offerings, G2 – PowerReviews

Weaknesses:

• Integration and customization friction: Some G2 reviewers report that certain integrations (e.g., CRM) and advanced display customizations require workarounds or technical help. Source: G2 – PowerReviews
• Opaque, higher‑end pricing: There’s no public pricing; third‑party sources and customer commentary consistently point to a ~$400–$500+/mo floor and four‑figure monthly spends for fuller deployments. Source: ITQlick – PowerReviews pricing, Kudobuzz vs PowerReviews
• Overkill for small stores: Reviews imply that smaller merchants may find the product too heavy and expensive compared with SMB‑oriented competitors. Source: G2 – PowerReviews

Trustpilot

Strengths:

• Huge consumer footprint and brand recognition: With 300M+ reviews across 1.27M+ domains, Trustpilot is widely familiar to consumers, which can boost perceived trust. Source: Trustpilot Business homepage
• Easy public presence and simple setup: Many businesses appreciate being able to claim a profile, start collecting reviews, and embed TrustBox widgets relatively quickly. Source: G2 – Trustpilot, Trustpilot TrustBox widgets
• Rich marketing and social proof tools: Widgets, social media tools, and marketing assets make it easy to reuse review content across channels. Source: Trustpilot TrustBox widgets, Trustpilot Business homepage

Weaknesses:

• Lowest B2B satisfaction score in this group: G2’s 3.4 rating reflects recurring complaints about customer support, billing issues, and spam review handling. Source: G2 – Trustpilot
• Persistent criticism around review integrity: News coverage and watchdog reports have highlighted how scammers and short sellers allege manipulation of the review ecosystem, while Trustpilot says it removes millions of fake reviews annually. Source: The Guardian – scam firms exploiting Trustpilot, Reuters – Grizzly short report
• Perceived bias toward paying customers: Multiple Reddit threads from merchants describe experiences where negative reviews or profiles seemed harder to surface or maintain unless they were paying clients, although this is anecdotal and disputed by Trustpilot. Source: Reddit – Trustpilot isn’t a review site, it’s a protection racket, Reddit – Trustpilot is a scam, Reddit – Extremely Disappointed with Trustpilot Business Support
• Support and billing frustrations: Some small businesses report unresponsive support, difficulty canceling subscriptions, and billing disputes. Source: G2 – Trustpilot, Reddit – Extremely Disappointed with Trustpilot Business Support

How do these platforms position themselves?

Yotpo markets itself as “the #1 Reviews and UGC Platform” for ecommerce, emphasizing 15,000+ brands, 400M+ reviews collected, and integrations that tie reviews to SMS, loyalty, and subscriptions to “turn reviews into revenue drivers.” Source: Yotpo Reviews migration page, Yotpo Reviews & UGC overview

Bazaarvoice leans heavily on being the world’s largest UGC syndication network, connecting 11,500+ brands and 2,300+ retailers and reaching 1.3B shoppers monthly, with messaging focused on “smarter shopping experiences” and omnichannel retail dominance. Source: Bazaarvoice Ratings & Reviews

PowerReviews positions itself as the conversion‑driving ratings & reviews engine with the “fastest load times in the industry,” backed by conversion‑lift benchmarks and Yottaa performance data, targeting brands that care about speed, SEO, and analytics. Source: PowerReviews Ratings & Reviews

Trustpilot presents itself as “the world’s largest independent customer feedback platform,” emphasizing openness (anyone can leave a review), scale (300M+ reviews), and AI‑assisted fraud detection, while marketing business plans around leveraging TrustScore and widgets to drive trust and growth. Source: Trustpilot Business homepage, Trustpilot Enterprise overview, Trustpilot TrustBox widgets

Which platform should you choose?

Choose Yotpo If:

1. You’re an ecommerce brand (especially on Shopify, BigCommerce, or Magento) that wants tight storefront integrations and modern, visual review displays without heavy development. Source: Yotpo supported platforms
2. You value starting lean and scaling up – you can begin on the free plan and move into Growth/Prime tiers as your monthly order volume climbs. Source: Yotpo Reviews pricing
3. You plan to invest in UGC‑driven marketing, including shoppable UGC galleries, photo/video reviews, and social amplification. Source: Yotpo Reviews & UGC overview, Yotpo Reviews use cases
4. You’re comfortable paying more over time in exchange for a unified stack (reviews + SMS + loyalty), and you want to consolidate vendors as you grow. Source: G2 – Yotpo
5. Your team can handle a somewhat feature‑rich tool, meaning you’ll get value from the extra knobs (custom questions, advanced widgets, behavioral prompts) rather than being overwhelmed.

Choose Bazaarvoice If:

1. Retail syndication is mission‑critical – you sell via major retailers and need your reviews to appear consistently across hundreds or thousands of retailer PDPs. Source: Bazaarvoice Ratings & Reviews
2. You manage large product catalogs and global markets, and you need enterprise‑grade moderation, workflows, and analytics that can support many stakeholders. Source: G2 – Bazaarvoice
3. You have the budget and internal resources for a multi‑month implementation and ongoing admin, accepting higher TCO for network reach. Source: SelectHub – Bazaarvoice Connections Pricing
4. You already work closely with major retailers that are part of the Bazaarvoice network, so incremental reach and data sharing align with your channel strategy. Source: Bazaarvoice Ratings & Reviews
5. You’re okay trading self‑serve simplicity for power, meaning you expect a more complex UI but gain richer insight and configuration options in return. Source: G2 – Bazaarvoice

Choose PowerReviews If:

1. You want a focused ratings & reviews engine with strong analytics and proven conversion lift, rather than a broad marketing cloud. Source: PowerReviews Ratings & Reviews
2. Site performance and SEO are top priorities, and you’re willing to choose a vendor partly on page‑speed impact and Google rich‑snippet support. Source: PowerReviews Ratings & Reviews, G2 – PowerReviews
3. You’re a mid‑market or enterprise brand with multi‑channel distribution but not necessarily requiring Bazaarvoice‑scale syndication. Source: PowerReviews overview – Wikipedia
4. You have budget for a premium tool (roughly mid‑four to low‑five figures annually) and care more about long‑term ROI than sticker price. Source: ITQlick – PowerReviews pricing, Kudobuzz vs PowerReviews
5. You can support a vendor‑led implementation and ongoing relationship, expecting to work with a CSM and technical support rather than doing everything self‑serve. Source: PowerReviews Platform Support Offerings

Choose Trustpilot If:

1. You operate in services, finance, travel, or multi‑location retail where consumers already search your brand name “+ Trustpilot,” so having a strong profile is table stakes. Source: Trustpilot Business homepage
2. You want a fast way to add recognizable trust badges and review widgets to your site and emails without building a bespoke system. Source: Trustpilot TrustBox widgets
3. You can actively monitor and manage review integrity, responding to disputes and spam rather than “set and forget.” Source: G2 – Trustpilot, The Guardian – scam firms exploiting Trustpilot
4. Your budget supports recurring per‑domain fees in the mid‑three to low‑four figures annually, and you value Trustpilot’s consumer brand recognition enough to justify that spend. Source: Trustpilot Business – pricing
5. You’re aware of the controversy and trade‑offs around fake reviews and short‑seller accusations, and you’re comfortable weighing Trustpilot’s size and tools against those risks. Source: Reuters – Grizzly short report, Reddit – Trustpilot isn’t a review site, it’s a protection racket

Sources & links

Company Websites

• Yotpo – Reviews & UGC overview
• Bazaarvoice – Ratings & Reviews
• PowerReviews – Ratings & Reviews
• Trustpilot Business – overview

Pricing Pages

• Yotpo – Reviews pricing
• Trustpilot Business – pricing
• SelectHub – Bazaarvoice Connections pricing analysis
• ITQlick – PowerReviews pricing

Documentation

• Yotpo – Supported platforms for Reviews & Visual UGC
• Yotpo – Collecting reviews via SMS
• PowerReviews – Platform Support Offerings
• PowerReviews – Subscribing to reports

G2 Review Pages

• G2 – Yotpo
• G2 – Bazaarvoice
• G2 – PowerReviews
• G2 – Trustpilot

Reddit Discussions

• Reddit – Trouble with Yotpo to display UGC
• Reddit – Trustpilot is a scam
• Reddit – Trustpilot isn’t a review site, it’s a protection racket
• Reddit – Extremely Disappointed with Trustpilot Business Support

Additional Resources

• Yotpo – Reviews migration & stats page
• Bazaarvoice – Blog on the Bazaarvoice Network
• PowerReviews – Company overview (Wikipedia)
• The Guardian – Scam investment firms exploiting Trustpilot
• Reuters – Grizzly Research short report on Trustpilot